Avangate And Globell Announce Strategic Partnership

European Brand Management Company to Represent Avangate’s eCommerce Solutions for Software and SaaS Companies in the GAS Region

Redwood Shores, CA – September 6, 2012 – Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, and Globell B.V., the well-known European software Brand Management Company, announced today their partnership for European German-speaking markets.  Under the agreement, Globell B.V. is responsible for the distribution of Avangate’s eCommerce solutions in the GAS region: Germany, Austria and Switzerland.

Avangate’s eCommerce solution for software and SaaS already serves more than 2,300 customers worldwide and manages a software affiliate network of over 33,000 partners.  In 2011, Avangate launched SkyCommerce™, a multi-channel, multi-model suite that integrates advanced eCommerce, Affiliate and Channel Management modules to enable software vendors to grow both online and offline sales.  In addition, SkyCommerce provides the business and operational agility that software vendors require to transition from perpetual to pay-as-you-go models such as freemium, rental, or subscription; experiment with new channels, partners, and affiliates; and enter new markets.

In addition, Avangate’s SkyCommerce platform was recognized by the Software & Information Industry Association, CODiE Awards as one of the “Best Electronic Commerce Solutions” in 2012.  The company was recently named a Red Herring “Top 100 Europe” technology company as well as one of the AlwaysOn Global 250 Companies to Watch, awards focused on acknowledging innovation. 

“Avangate offers a superior solution and will clearly benefit from Globell’s strong regional presence and established relationships with customers and the community in Germany, Austria and Switzerland.  We look forward to increasing our presence and market share in this important European region.  With the continued success of our SkyCommerce solution, the appointment of Globell as our partner in the GAS markets will undoubtedly pave the way for accelerated growth of our European operations,” said Joseph G. Brown, Senior Vice President of Worldwide Sales at Avangate.

Avangate’s new strategic partnership will benefit from the leadership of Aston Fallen, CEO of Globell B.V., an expert in the global distribution of eCommerce solutions.  Fallen, who was president of the U.S. subsidiary of asknet Inc in San Francisco and vice president of global sales for asknet AG in Karlsruhe before he joined Globell, has more than a decade of experience in eCommerce, including deep market development experience in Germany, Austria and Switzerland.

“The rapid changes in the software market are clear.  The market trend from retail to online, which we observe in other markets like the U.S., has already made its impact felt in Europe.  Software business revenues in Germany were 15.2 billion Euros in 2011 and Software as a Service in the German market is expected to increase over 40 percent between 2012-2013.  In fact, many software vendors are currently changing their reseller and distributor strategy and it is clear that the channel is not disappearing - it is being transformed.  Avangate’s flexible and modular solution, unique in its unified sales channel capabilities, is a perfect fit for the market, allowing software and SaaS vendors to sell their products via any channel and any model.  Avangate has already successfully implemented its solutions in over 70 countries; we are excited to be their marketing and sales arm in the GAS region,” said Aston Fallen, CEO of Globell.


About Globell
Globell B.V. is a software brand management company headquartered in Venlo, Netherlands, and a subsidiary of the Munich M: access recorded net SE in Koblenz.  As the Brand Manager of brands such as Bitdefender, WinZip, NetObjects, Globell is also known for marketing of products from Datacolor, and ACDSee in German-speaking Europe.
For Globell, it’s all about making the daily work on the computer easier. Effectiveness, reliability and simplicity are the attributes that characterize the product portfolio, which includes some of the strongest brands worldwide.
More information can be found on www.globell.com  & www.skycommerce.de


About Avangate
Avangate is an advanced eCommerce provider that enables software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate’s scalable SkyCommerce® solution includes a full-featured secure eCommerce platform, a partner order and revenue management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.
More information can be found on avangate.com



Media Contact For media & PR inquiries, please contact:

Hakan Keser, PR Manager | Globell B.V.
Tel.: +31 77 306 8100 | Email: presse [at] globell.com

Delia Ene, Marketing Communications Specialist | Avangate
Tel: +31 20 890 8080 ext.: 4654 | Email: press [at] avangate.com