Bitdefender and Globell are proud to announce their strategic partnership in the GAS region

Bitdefender, the innovative internet security provider, and Globell, a leading Brand Manager and Software Republisher in Europe, formed a partnership targeting Europe's core markets of Germany, Austria and Switzerland.

This new cooperation is another milestone for Bitdefender, and empowers Globell to further develop its growth strategy within German-speaking Europe.

"Bitdefender, due to its unique technology in the security space, which has allowed it to leave the competition far behind in the last few years, gives Globell another strong brand in an already outstanding portfolio." says Aston Fallen, CEO Globell B.V.

Globell and Bitdefender, which won the 2011 Best Protection Award from independent testing organization AV-TESTS, aim to turn this technical advantage into market share. Bitdefender achieved AV-TEST’s best overall score five times in the last year, leaving more than 20 competitors far behind and establishing a convincing lead in the security space.

"Globell is an established Brand Manager, well-known even outside Europe”, states Florin Baras, Global Channel Director at Bitdefender. "The main reasons for our strategic partnership with Globell are their profound market knowledge and their broad reach into the channel. We are convinced that Bitdefender can take great advantage of Globell's experience and solid relationships in German-speaking Europe."

Globell starts immediately distributing Bitdefender's consumer and business products in Germany, Austria and Switzerland, with special focus on the Retail channel. Globell is Bitdefender’s exclusive distributor for the Retail channel in the GAS region.


About Bitdefender®
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software. Since 2001, the company has been an industry pioneer, introducing and developing award-winning protection. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe.

Recently, the company won a range of key independent recommendations in the US, UK and across Europe, including ConsumerSearch, Stiftung Warentest and Taenk. Bitdefender antivirus technology has also finished top in leading industry tests from both AV Test and AV-Comparatives. More information about Bitdefender's antivirus products is available from the company's security solutions press room.


About Globell
Globell B.V. is based in Venlo, The Netherlands, and is a subsidiary of the German public company net SE. Founded in 1996, Globell is an experienced brand management and market-making company with a focus on the German speaking markets, Europe and US.

From its main office in Venlo, Globell’s team of professionals provides marketing, sales, technical support and logistics for its vendor-partners and customers. Globell is known for publishing brands such as WinZip, ACDSee, DxO, and Datacolor that are successfully marketed in European markets.

For more information, visit www.globell.com


Press contact

Bitdefender
Andrei Taflan
PR Coordinator
ataflan [at] bitdefender.com
Tel.: +40 (0) 731 – 496 792
www.bitdefender.com

 

Globell B.V.
Hakan Keser  
PR Manager
pressr [at] globell.com
Tel.: +31 (0) 77 306 8100
www.globell.com