Successful brand strategy & passion for products

Brands make products recognizable. This is particularly true for software products, which must be communicated clearly. With its in-depth experience, Globell can offer the right strategy for brands in all kinds of different international markets.

Globell has a set of 32 international brands in its product portfolio. Among these are global brands such as WinZip, the most popular compression solution worldwide, ACDSee in the photo area and Bitdefender, award winning anti-virus technology.

Reliability for our partners and customers

The success of a product and brand is always based on several factors, but above all on credibility. As brand managers we give clear answers to our customers and position our brands uniquely.

We know that the differentiation and the value of product recognition depend especially on the brand promise. When it comes to branding, our partners can fully count on our competencies – because we keep our promises.