Marketing & Product Management

Clear target markets

Globell B.V. has specialized in the segments Photo / Graphics and Tools / Security. You can use our experiences and expertise in marketing and product management for your products.

Brand management / marketing

We understand brand management as the planning, execution and supervision of the classic marketing mix in coordination with our partners, as well as the consistent strengthening of your brand and the marketing-oriented support of the distribution channels.

We control the market launch for you and plan all necessary marketing activities for the channels to be used. We offer marketing brochures and support you with extensive POS material - we will work closely with you to make your brand a success.


We can localize your products and will work with you to ensure a successful launch of your products. Our services range from the translation of text strings to the adaptation of user interfaces to an extensive test of the translated software version.

If requested we can also handle the translation of user handbooks and help files as well as the production of product web pages in the German language.


We even take care of the production of new software packaging for your products, in line with the standards of our commercial channels. We can adapt your design, adjust it to the specific characteristics of our markets or create a completely new packaging design for you if needed.

In addition, we also take care of the creation and production of product brochures, flyers and other advertising materials.


We handle the entire logistics for you - from warehousing with the help of our specialized system to dispatching products to handling returns. 

Of course we will keep you up to date and send you regular reports about how your products are performing in the different sales channels and what actions we are taking to increase their performance.